AM161 Funding the Louvre: the Hunt for International Donors

Wednesday, 16 March 2016

Free Event

Anyone who has lived in France for a while knows how firmly anchored in the French mentality is the notion that the government is supposed to provide, especially in the area of culture! And where more willingly than for the Louvre, a world-famous showcase for priceless works of art? It wasn’t until after 2004, when France began to offer tax deductions to museum donors, that the search for private funds got under way. But how does the Louvre persuade wealthy individuals and corporations (especially those overseas) to finance new acquisitions for a museum whose storerooms are already bulging with artworks seldom displayed?  Ask Julia de Rouvray, a Franco-American whose delicate mission is to specifically obtain donations from international donors!  In the world of international fund-raising, one size does NOT fit all, and Julia will tell us how idiosyncratic cultural differences play out in the sensitive negotiations she undertakes as well as about the traps she has to avoid.